For anyone who is thinking of opening a business in Milwaukee, Wisconsin, or has already done so, the Milwaukee Business Journal is an essential tool for keeping up to date on all the latest happenings in the business world. Too many business journals have a broad focus, spending as much time on London, Ontario vet clinics as they do on Milwaukee based businesses. The Milwaukee Business Journal, however, is dedicated to the interests of local businesses while still staying up to date on global occurrences.

The paper is one of 41 city specific business journals known as the American City Business Journals which focus on how to have the best local and best home based businesses in a defined area. It is owned by a company called Advance Publications and based in Charlotte North Carolina. Subscribers to the paper receive a free Book of Lists which groups major players in business by their industry so you can keep your contact list up to date.

Within the paper readers will find local business news for Milwaukee, updates from sister papers in other cities, opinion articles by staff writers, small business profiles, lists of funding agencies and businesses for sale, white papers for the science and technology sectors, advice, real estate listings, events occurring in the business community, and job postings. Content is paid for by advertising, though usually ads will be relevant to business, such as an ad for the Ontario Architect Association. Content is divided into six sections: news, small business, real estate, sales and marketing, community events, and classifieds.

Through their website, Bizjournals.com, American City Business Journals connect their business newspapers. Milwaukee has its own specific site which contains all the same content as the print edition plus special features like advice libraries for small business and marketing, blogs, a guide to the city, business listings for everything from contractors to organic baby shampoo companies, and an archive of all the stories from past editions. The content is searchable through their database engine and can be organized by most recent, most popular, or most relevant. Full content is only available to subscribers. Visitors to the site can only access clips and certain other free features.

The Milwaukee Business Journal is available at most newsstands, grocery stores, and corner marts in Milwaukee and surrounding areas. Interested parties can subscribe to the Milwaukee Business Journal for the price of $104 per year to have print editions delivered to their house. Full access to online content on top of fee content like classified ads for hockey camps is available to subscribers only. For the cost of $59 per year subscribers willing to forgo the printed copy can have access to the digital versions only.